What is one way to appeal to ethos?

One way to appeal to ethos is to demonstrate credibility and establish trust with your audience. This can be accomplished by providing evidence of your expertise, experience, and qualifications in the subject matter you are discussing. This could include citing relevant sources, sharing personal anecdotes or success stories, or highlighting any relevant education or professional background you have that lends credibility to your argument.

Additionally, using language that is appropriate for the context and audience, maintaining a respectful and professional tone, and ensuring your arguments are logical and well-reasoned can also help to enhance your credibility with your audience. By presenting yourself as a trustworthy and knowledgeable source, you can build rapport with your audience and cultivate a sense of respect and credibility that will help to strengthen your overall persuasive appeal.